PININFARINA — Iconic design. Meaningful gifts. Commissions up to 20%.
Bring the appeal of Pininfarina to your audience: a name with a design heritage dating back to 1930, where aesthetics, innovation and attention to detail come together in objects to use, enjoy and give.
Pininfarina Shop is the official Pininfarina online store, offering Pininfarina-branded writing instruments, desk accessories and lifestyle products, alongside a curated selection of complementary brands.
For our affiliate partners, this means more than a catalogue to promote. It means access to a distinctive design identity, products with stories worth telling and gift ideas that connect with meaningful moments throughout the year.
WHY BRING PININFARINA TO YOUR AUDIENCE?
Pininfarina gives your content a compelling starting point: the relationship between beauty and function.
The flowing lines of a writing instrument. The contrast between wood and metal. The balance of an object displayed on a desk. These details make our products interesting to discover, photograph, explain and recommend.
Our collections appeal to people who appreciate design in the objects they use every day, as well as those looking for a thoughtful gift with a recognisable identity.
For publishers and creators covering design, lifestyle, business, travel or gifting, Pininfarina offers opportunities for product features, gift guides, reviews and editorial storytelling.
QUALITY YOUR AUDIENCE CAN SEE AND APPRECIATE
Our writing collections explore materials such as aluminium, solid wood and steel, with different combinations and finishes depending on the model. Sculpted profiles, tactile contrasts and coordinated desk bases give individual pieces their distinctive character.
The value lies in the complete object: its appearance, the materials selected, its intended function and the way it becomes part of a daily routine.
The range includes conventional ink writing instruments and models featuring Ethergraf® technology. These offer different writing experiences, giving partners a useful opportunity to help customers choose the product that suits them.
Our ballpoint pens provide familiar ink writing for notes and everyday use. Ethergraf® models write without ink or refills, leaving a light, pencil-like mark on paper: an unusual proposition for people drawn to material innovation and distinctive design.
Clear product stories help your audience understand what makes each model special and select with confidence.
PERSONALISATION THAT MAKES A GIFT MORE MEANINGFUL
Most Pininfarina-branded products in our store can be personalised, with the available options shown on the individual product pages.
Adding a name, a date or a short message can turn a design object into a personal reminder of an achievement, a relationship or a special occasion.
This creates a strong opportunity for affiliates: you can recommend both a product and a meaningful reason to choose it.
A personalised writing instrument can celebrate a graduation or school diploma, mark the beginning of a career, recognise a professional achievement or thank someone whose contribution matters.
For birthdays, anniversaries, weddings and Christmas, personalisation adds a thoughtful detail that makes the gift feel chosen for its recipient.
It also opens opportunities for business gifting: gifts for colleagues, clients and professional milestones, where presentation and personal relevance matter.
Personalisation availability and options vary by product.
GIFTING OPPORTUNITIES THROUGHOUT THE YEAR
Our collections lend themselves to a broad range of occasions and editorial themes:
· Graduation and school diploma gifts that celebrate achievement and new beginnings.
· Christmas gifts for design enthusiasts, professionals and people who appreciate distinctive objects.
· Birthday and anniversary gifts with a personal message.
· Gifts for a first job, a promotion, a new business or retirement.
· Wedding gifts and thoughtful thank-you presents.
· Corporate gifts for clients, colleagues and business partners.
· Desk accessories and writing instruments for everyday personal enjoyment.
These occasions give partners reasons to feature the collection beyond a single seasonal campaign, from graduation guides to Christmas selections and professional gifting features.
A BROADER SELECTION FOR DESIGN AND LIFESTYLE AUDIENCES
Alongside Pininfarina-branded products, our store features selected brands across writing, bags, travel accessories, wallets, home accessories and other lifestyle categories.
This allows partners to build varied recommendations around an occasion, an interest or a recipient, while keeping design and attention to detail at the centre of the selection.
Whether your audience is looking for a distinctive pen, a desk accessory or a travel companion, the catalogue offers different ways to discover the store.
FAST DELIVERY AND A PERSONAL TOUCH
We ship and deliver standard orders within 3–4 days, helping customers receive their purchases promptly.
Personalised orders may require additional preparation time. Customers should check the delivery information and personalisation details before ordering, particularly for gifts needed by a specific date.
OUR AFFILIATE PROGRAM: UP TO 20% COMMISSION
We reward partners with a clear commission structure:
· 20% commission on all Pininfarina-branded products.
· 15% commission on products from other brands sold on our website.
Commissions are calculated on the net product value after discounts, excluding VAT.
For example, a qualifying Pininfarina product sale with a net product value of €100 generates €20 in commission. A qualifying sale of another brand with the same net product value generates €15.
This gives partners an attractive earning opportunity across both our signature Pininfarina collections and the wider catalogue.
15-DAY COOKIE WINDOW
Our program offers a 15-day attribution cookie.
Our customers tend to make purchase decisions quickly, particularly when they discover the right design or find a gift that feels appropriate for the occasion. The attribution window reflects this purchase behaviour and rewards partners who help inspire those decisions.
PAYMENT TERMS
Commission payments are scheduled for the 10th of the month following the sale, subject to returns and cancellations.
Returned or cancelled purchases do not qualify for commission.
LET’S BRING DISTINCTIVE DESIGN TO YOUR AUDIENCE
We welcome publishers, content creators, reviewers and affiliate partners who can introduce our collections through relevant recommendations and engaging content.
From a close look at materials and writing technologies to a guide to personalised graduation gifts, there are many ways to help your audience discover a product with meaning.
Join the Pininfarina Shop affiliate program and earn up to 20% commission by sharing distinctive design, personal gifting ideas and objects made to become part of everyday life.
