KHY is the fashion studio founded by Kylie Jenner in 2023. Through narrative-driven, cinematic campaigns and seasonal drops spanning essentials and directional design, KHY builds focused collections around a permanent, evolving aesthetic. As founder and creative director, Kylie Jenner leads KHY hands-on, setting each collection’s references and mood and guiding it from inspiration board to sketch to sample to final fit.
The aesthetic is sexy, and off-duty: dresses, outerwear, faux fur, and denim sit at the core of the collection, each piece shaped by Kylie’s own point of view and styled to move from a campaign shoot straight into real life.
KHY’s audience is fashion-conscious and intensely social, following Kylie and the brand closely drop to drop, which drives fast sell-through and high engagement around every launch.
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Since launching in 2023, KHY has earned 4,800+ press placements, 85% of them in top-tier outlets. Founder and Creative Director Kylie Jenner was named WSJ. Magazine’s 2023 Brand Innovator of the Year. KHY reached $1M in sales in its first hour (People), and Kylie has spoken about the brand in Vogue Business, British Vogue, ELLE, Harper’s Bazaar and Who What Wear, including Who What Wear’s Aug/Sep 2026 cover.
Who What Wear: https://www.whowhatwear.com/fashion/cover-features/kylie-jenner-interview-2026
WWD: https://wwd.com/fashion-news/fashion-scoops/kylie-jenner-khy-laura-du-rusquec-ceo-1239010022/
WWD Footwear News: https://wwd.com/footwear-news/shoe-trends/kylie-jenner-khy-gia-borghini-shoe-collection-1239117647/
Harper’s Bazaar: https://www.harpersbazaar.com/celebrity/latest/a64893335/kylie-jenner-fashion-style-khy-dilara-findikoglu-collection-interview/
Vogue Business: https://www.vogue.com/article/my-style-is-evolving-kylie-jenner-is-refreshing-her-brand-khy
WSJ: https://www.wsj.com/style/fashion/kylie-jenner-clothing-line-khy-7454d812
ELLE: https://www.elle.com/fashion/shopping/a71151904/khy-rebrand-kylie-jenner-interview-april-2026/
