OBAYATY is contemporary beauty for men. High-performance skincare and makeup, developed for men and housed in refillable design objects.
Born in Los Angeles and refined in Stockholm, OBAYATY was co-founded by creative director Pontus Frankenstein and music producer Max Martin. Three and a half years of development with specialist laboratories shaped a collection of custom-developed formulas that combine immediate visible results with long-term skin benefits.
Each product has a clear purpose. Effective formulas, effortless application and a natural-looking finish, in a routine that takes minutes.
Nothing obvious. Everything improved.
