ETO, the elegant award-winning decanter, keeps wine fresh for up to two weeks. ETO makes the perfect and unique gift for all wine lovers. The multi-award-winning patented design has won the prestigious Red Dot Design Award and the King’s Award for Enterprise in Innovation, and is sold in over 100 countries.
ETO started in 2012, when co-founders Tom Cotton and Dina Jahina, raising a young family and busy lives, got tired of pouring unfinished wine away. The options they found were either ineffective or relied on single-use consumables. A friend told them that wine experts decant their wine into smaller vessels to reduce the contact of air with wine and prevent the oxidation process. With 20 years of product design experience, Tom knew there had to be a better way.
Five years and sixty prototypes later, he had created a decanter that decants, serves and preserves in one. The name ETO means “again” in Welsh, a nod to Tom’s roots and to enjoying your favourite bottle again and again.
Using ETO takes three simple steps. Decant a bottle into ETO this helps open up your wine. Serve a glass or two, the sharp lip means drip-free pouring. Then preserve by pushing down on the neck to create an airtight seal. ETO requires no pumps or gas refills, which are not good for your pocket or the environment. Designed to fit neatly in the fridge door, ETO keeps wine safe from its three enemies: oxygen, light and heat.
The results are proven. ETO has been tested by Masters of Wine and in independent laboratory tests, so partners can recommend it with confidence.
ETO is also a more sustainable way to enjoy wine. Around 50 million litres of wine are poured down the drain in the UK every year (WRAP Report). ETO is made from the highest quality stainless steel and borosilicate glass, comes apart into five replaceable parts for easy cleaning, and is backed by a lifetime warranty.
There are wine decanters, and there are wine preservation systems, but not one that does both, beautifully. ETO comes in seven finishes, including Stainless, Gold, Copper, Brass and Graphite, priced from £139 to £159. Bespoke engraving for initials, dates or messages creates a unique gift. It suits partners creating content on wine, home and dining, table scaping, gifting, design and sustainable living.
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