"I WANTED LESS STEPS AND BETTER SKIN."
A note from our Founder:
I'm a Stanford-trained engineer, lifelong makeup lover, and, honestly, someone who got a little too obsessed with exploring what ingredients are in beauty products.
I started asking why makeup wasn't held to the same scientific standards as skincare. Turns out, nobody had a good answer. So I built it. Makeup that gets you ready fast, looks great on your skin, and is actually good for it, too.
XO,
