Skin Cupid is the UK’s guide to Korean skincare, helping customers find what their skin actually loves, from their first cleanser to their tenth essence.
Founded by Melody, Skin Cupid has grown into one of the UK’s most followed K beauty retailers, with a flagship store on Charing Cross Road, Skin Cupid shop in shops in John Lewis, and our own UK and US warehouses shipping worldwide.
We stock more than 60 Korean beauty brands, including Medicube, Anua, Mixsoon, Purito, Dear Klairs, Manyo, Beauty of Joseon and S. Nature, several of which are available nowhere else in the UK.
Our values are simple: we only sell authentic products, we care for skin and the planet, and we celebrate every skin type, tone and story.
Who our customers are
- Predominantly Gen Z and millennial shoppers, 80% female, aged 18 to 45
- Over 80% of our UK community lives outside London
- Ingredient aware and research driven, often comparing products before buying
- Loyal routine builders who return to replenish and try new steps
- Repeat purchase rate 40% / c.2m social followers
Why join our programme
- Commission: 2.5% on new and returning customers [competitive with / above other UK K beauty retailers]
- Average order value of £50, driven by customers buying full routines
- Strong conversion: free UK delivery over £30 and fast worldwide shipping
- UK exclusive brands your audience can’t find elsewhere
- Trusted name: London flagship, John Lewis partnership and a nationwide roadshow
