Mimu & Me is a Canadian, educator-founded brand creating thoughtful, screen-free tools that help families navigate big feelings, busy hands, waiting, transitions, travel days and everyday adventures with young children.
Created by a former teacher and mom, our Calm & Confident Collection is designed to give parents practical tools they can actually use in real life. From emotional regulation cards and sensory play to travel activities and our signature Calm & Confident Travel Bag, every product has a purpose beyond simply keeping kids busy. We want to help children build confidence, independence and the skills to handle new experiences.
Our products are a natural fit for creators and publishers in family travel, parenting, child development, screen-free play, sensory play, gift guides and family lifestyle.
Mimu & Me partners receive:
- 20% commission on referred sales, with periods of increased commission.
- 30-day cookie window
- Products ranging from approximately $20–$120 CAD, plus higher-value bundles
- Opportunities for gifting and deeper creator partnerships
- Access to product information, imagery and campaign support
- New products and collections launching as the brand grows
We especially love working with partners who can show our products in the moments they were created for: a long flight, dinner at a restaurant, waiting at an appointment, navigating a transition, managing the after-school behaviors, or helping a child work through a big feeling.
We’re building Mimu & Me for families who want to prepare their kids for the world, not just keep them occupied along the way, and we’d love to partner with creators and publishers who connect with that mission.
