Loel is an independent British jewellery brand with an Italian soul, creating bold, beautifully made jewellery for women who know their own style.
Our collections are handmade in Italy by skilled artisans in small batches, with a focus on statement pieces that are designed to be worn, loved and noticed.
Our best selling Tassel Hoops, for example, have become synonymous with the brand. Bold, playful and incredibly easy to wear, they've developed a loyal following and have adorned the lobes of some pretty incredible women including Claudia Winkleman to Joanna Lumley.
While our cult Fish Pendants sit alongside an ever-evolving collection of statement earrings, necklaces, bracelets and cuffs.
We believe great jewellery should be fun. Our customer knows what she likes, isn't afraid of a statement piece and, like us, doesn't take herself too seriously.
Loel has built a loyal and fast-growing community around pieces that feel distinctive without being difficult to wear. Our jewellery has been worn by a range of celebrities and influencers and featured across leading fashion and lifestyle press including Red, Grazia and Sheer Luxe.
We're looking to work with partners who love discovering and sharing brilliant, female-led independent brands. With proven bestsellers, regular new launches, limited collections and strong gifting appeal, Loel gives partners plenty to talk about — and plenty for their audiences to discover.
