Lulu B London: timeless jewellery, made to be worn every day
Lulu B London is a British demi-fine jewellery brand founded over 20 years ago by Lulu Beard. After a career in retail, Lulu set out to create jewellery that feels special but is made to be lived in: pieces you reach for every morning, and gifts that get worn for years. The brand is still family-run and female-led.
Every piece is designed in-house using recycled metals and ethically sourced gemstones, in gold, silver, rose gold and mixed metals for women of every age. Collections include Ripple, Cross, Pearl, Gemstone and Daisy, plus The Wedding Edit and a birthstone range.
Why your audience will love it
Lulu believes jewellery is the real gift that keeps on giving. With prices from under £30 to around £300, there's a piece for every budget and occasion: birthdays, weddings, Mother's Day and Christmas. Every order arrives in a signature navy box and pouch, with free gift wrapping and direct-to-recipient delivery. Free UK delivery over £100 and worldwide shipping. As seen in SheerLuxe and Country & Townhouse.
Programme terms
- 5% commission on new customers
- 3% commission on existing customers
- 30-day cookie
- 30-day validation period
Who we work with
Editorial and content partners come first, including magazines, gift guide writers, and jewellery, fashion and lifestyle sites. We also work with selected closed user groups and loyalty schemes that fit the brand. Open voucher sites and browser extensions are not accepted.
Working together
We support publishers with imagery, samples and early access to new collections. Contact Shaun at shaun@studiotwoagency.com.
