That Dog Ltd is the UK's main distributor for Truelove, the dog gear brand your readers have already seen: Truelove harnesses appear on most episodes of Channel 4's The Dog House. Truelove is a bluesign SYSTEM PARTNER, and the pitch is simple: named, certified materials at prices that don't look like it.
Our flagship is a Harris Tweed harness, hand-woven from 100% Scottish wool with a breathable mesh lining, sold as a three-piece set with matching lead and poo bag holder. Harris Tweed is the only fabric protected by its own Act of Parliament, woven by islanders at home in the Outer Hebrides. It was our Crufts 2026 pick.
The other one to write about is the Magnetic Top harness: magnetic quick-release buckles for one-handed use, and dual aluminium neck clips so it never goes over the dog's head. For owners of head-shy and rescue dogs that is the whole decision, and almost nobody covers it properly.
Beyond those, CORDURA outers, 3M Scotchlite reflective and aluminium hardware run through no-pull, step-in, tactical, escape-proof and lift-assist harnesses, plus leads, collars, coats and travel gear. Harnesses run roughly £20 to £40.
Why partner with us:
- A solid % commission as standard. Tell us what you're planning and we'll look at the rate.
- 30-day cookie (TBD).
- Full product feed with images, live prices and stock.
- Paid through Awin on the standard schedule, transactions validated monthly.
- Product samples for creators who cover dog gear seriously.
We supply independent pet shops, dog trainers and vets across the UK alongside selling direct, and we exhibited at Crufts 2026 and at PATS.
We want content sites, review blogs, YouTube and TikTok creators, comparison and roundup publishers, and anyone writing honestly about dog gear for a UK audience. We're happy to be reviewed critically. If your readers trust you, that's worth far more than a discount code.
We approve publishers by hand, usually within a couple of working days.
