Heist is building a new category in specialty coffee: world-class coffee without a curfew.
We source exceptional specialty-grade coffees specifically for decaf and low-caf, then remove the caffeine using a water-based process designed to preserve what made the coffee worth drinking in the first place. Our Blueprint release earned 93 points from Coffee Review, graded on the same 100-point scale as the world’s best caffeinated coffees. Heist also independently tests its coffee and roasts in small batches.
Behind this brand are serious brand operators and specialty coffee expertise that are going to ensure you have the tools and resources to be sucessful when you promote it and they have world class experience building 9 figure brands.
On the Operators side, Stephen Bruner is the co-founder and former Co-Founder and Co-CEO of Corkcicle. Heist is also led by investor and creative partner Jacques Spitzer, CEO/Founder of Raindrop and the creative engine behind the growth of brands like Gruns, Dr. Squatch, Native, and more. But on the coffee side of things, Heist’s Director of Coffee, Jarrett Johnson, is a Certified Q Grader who spent 15 years in specialty coffee, including a decade helping build award-winning Lineage Coffee. He leads Heist’s sourcing and roasting program.
The idea is simple: people love coffee, but caffeine decides when they’re allowed to drink it. Heist removes the curfew. From a ¼-caf afternoon cup to decaf after dinner, Heist is designed to make great coffee an anytime ritual.
For affiliate & media partners, that creates stories across coffee, food, lifestyle, sleep, wellness, gifting and culture with a highly differentiated product, premium visual brand, strong founder story, and a category consumers already understand but are ready to reconsider.
We’re looking for great partners to help introduce Heist to a larger audience, and we’re excited to support partners with competitive commissions, compelling offers, creative assets and new product launches.
