Powder Room is a beauty brand on a mission to demystify the getting-ready process, making beauty more accessible, intuitive, and a whole lot more fun for everyone.
Founded by professional makeup artist Jenna Flug, Powder Room was born from a simple belief: you shouldn't have to be a makeup expert to enjoy makeup. We're here to remove the confusion, intimidation, and unnecessary hurdles that so often come with beauty, creating thoughtfully designed products and experiences that make getting ready feel less overwhelming and more joyful.
Our signature Perfect Brush Set features 10 individually labeled makeup brushes, taking the guesswork out of knowing which brush to use and when. Alongside our coordinating Brush Books and upcoming patented makeup bags, we're developing a collection of clever, functional, and beautifully designed products that solve real getting-ready frustrations without sacrificing style.
Rooted in beauty education and inspired by the nostalgia of vintage beauty rituals, Powder Room combines professional expertise with playful, retro-inspired design and a refreshingly inclusive philosophy. We're for everyone, ages 8 to 80 and beyond, from someone picking up a makeup brush for the very first time to someone who's been getting ready for decades. No experience, expertise, or particular relationship with makeup required. We believe beauty should be about self-expression, experimentation, connection, and most importantly, having fun.
We're excited to partner with creators, publishers, and tastemakers who appreciate thoughtful design, innovative products, and brands with a distinct point of view. Our affiliate program offers the opportunity to introduce audiences to a growing independent beauty brand with unique, giftable products, broad multigenerational appeal, and an exciting pipeline of new launches, all designed to make the getting-ready experience a little easier and a lot more enjoyable.
