Laura Mercier is a prestige beauty brand founded in 1996 by the makeup artist of the same name, whose pioneering "flawless face" philosophy transformed the way the world approaches makeup application. Trained in the art of French makeup techniques, Laura Mercier built her reputation working with top fashion photographers and celebrities before launching her eponymous brand with a simple but revolutionary idea: makeup should enhance natural beauty rather than mask it.
The brand is best known for pioneering the "flawless face" technique using primer and setting powder, a routine that has become a staple in makeup routines worldwide. Its iconic Translucent Loose Setting Powder remains one of the most celebrated products in the prestige beauty category, alongside cult-favorite products like the Caviar Stick Eye Shadow and Tinted Moisturizer (another category that Laura pioneered).
