Waddle Insurance is a multi-award-winning, independent UK protection specialist helping individuals, families and businesses put the right financial protection in place.
We advise on Life Insurance, Critical Illness Cover, Income Protection, Family Protection and Business Protection, working with a wide range of leading UK insurers to find cover that suits each client’s needs, circumstances and budget.
Our approach is built around honest advice, clear communication and excellent customer outcomes. No jargon. No pressure. No one-size-fits-all recommendations.
Every customer referred to Waddle is supported by an experienced protection team from their first conversation through to application, policy setup and ongoing reviews. If a client ever needs to make a claim, our dedicated in-house claims team is there to guide and support them through the process.
Our affiliate programme gives partners the opportunity to introduce customers to a trusted, established protection specialist without needing to provide insurance advice themselves.
We are looking to work with high-quality partners whose audiences may benefit from protection advice, including financial, mortgage, property, employment, business, family and lifestyle-focused publishers and platforms.
Why partner with Waddle?
• Multi-award-winning UK protection specialist
• Independent advice across leading insurers
• Experienced telephone-based advice team
• Strong focus on customer service and long-term outcomes
• Dedicated in-house claims support
• Coverage across Life, Critical Illness, Income Protection and Business Protection
• Clear customer journey and professional follow-up
• Trusted by thousands of UK clients
