Magic Spoon
Childhood classics, grown-up nutrition. Magic Spoon reinvented cereal for grown-ups: bold, nostalgic flavors built on high protein and low sugar instead of empty carbs. That idea has since grown into a full breakfast portfolio spanning treats, granola, pastries, and oatmeal, all held to the same standard. Launched direct-to-consumer in 2019, Magic Spoon has raised over $100M in funding, reached more than a million customers, and is now sold at Target, Costco, and beyond. Forbes called it "the future of cereal," and TIME Magazine named it to their Top 100 Inventions of 2019, with additional coverage on the TODAY Show, CNN, Fortune, Fast Company, and Business Insider.
Why partner with us
Magic Spoon's audience is built to convert: macro-trackers, keto and low-carb eaters, and nostalgic millennials looking for breakfast that doesn't ask them to choose between taste and nutrition. Five product categories mean five different angles for content, from a cereal taste test to a full pantry haul.
Commission & program details
- Commission Structure: 10%
- Cookie duration: 30 days
