IOAKU — Affordable Luxury Jewelry from Stockholm, Sweden
IOAKU (pronounced "I OAK YOU," like "I love you") is a Swedish premium jewelry brand founded in 2012 by designer Fanny Ek. We create timeless, art- and nature-inspired pieces that make affordable luxury accessible — the kind of design detail found in major fashion houses, without the price tag.
Over 13+ years, IOAKU has grown into a 20M SEK brand sold across e-commerce, physical retail, and a network of wholesale retailers. We've built a loyal, engaged community of over 39,000 followers on TikTok alone, with our content generating more than 6 million views in the past year.
Our customers are women who love fashion and express themselves through jewelry — whether they already know exactly who they are, or they're becoming her. Every piece is designed to be a small daily boost of confidence and style.
Why partner with us
- Growing, design-led brand with a strong identity and a track record of collaborations that go viral
- Limited-edition drops every month plus major seasonal launches, giving your audience fresh, timely content to promote
- High engagement products — jewelry that photographs well and converts on social-first platforms
Join us in bringing fashion jewelry and accessories to a wider audience — and grow your earnings alongside a brand on the rise.
