About COAT
COAT is a contemporary British paint brand doing things differently. Every tin is freshly made to order in London, with zero waste and ultra-low VOCs. Our curated palette of around 90 muted, timeless shades is designed around how colour actually behaves in UK light - and it's won us a loyal following of design-led homeowners, interior designers and decorators.
We're a certified B Corp and the world's first Climate Positive paint company. Our paints have been featured in publications including The Times, Livingetc and House & Garden, and we've collaborated with names like Stacey Dooley and Laura Jackson.
Why partner with COAT
Our customers are typically design-conscious homeowners with strong purchase intent - people investing in their homes, not chasing trends. That means healthy average order values and strong conversion, helped by our Peel & Stick samples (made with real paint, so what you see is what you get).
What we sell
High-grade interior and exterior paints across four finishes: Flat Matt, Eggshell, Soft Sheen and breathable Claypaint. Plus Peel & Stick samples, the low-commitment entry point that converts browsers into buyers.
Programme details
- Commission: 2-5% on all sales
- Cookie duration: 30 days
- Payment: via AWIN
- Regular seasonal campaigns, new colour launches and fresh creative assets
- Responsive COAT team
