Upalee is redefining everyday footwear with patented adjustable hands-free technology designed to make putting on and adjusting shoes effortless—without sacrificing comfort, support, or style.
Powered by our signature ZeroTie™ technology, Upalee allows wearers to simply step in, roll the heel back to adjust and secure the fit, and go. Unlike traditional slip-ons with a fixed fit, Upalee shoes can be tightened or loosened hands-free for a more personalized fit throughout the day.
The idea for Upalee began more than 15 years ago when inventor Gregory Johnson watched his mother struggle to tie her shoes due to arthritis. Inspired to create a solution that could make everyday life easier while preserving independence, he reimagined the traditional shoe experience from the ground up.
Recently featured on NBC’s TODAY Show, Upalee is bringing this innovation to a broader audience.
Why partner with Upalee?
- Patented, adjustable hands-free technology
- A meaningful founder story rooted in solving a real-life problem
- Broad appeal across lifestyle, travel, wellness, fashion, and accessibility
- Strong potential for engaging social and video content
- 10% commission on qualifying sales
- Growing brand awareness and media exposure
We welcome creators, publishers, editorial partners, and affiliates who want to introduce innovative, practical footwear to their audiences and build long-term partnerships with Upalee.
