By editorial and celebrity makeup artist Katie Jane Hughes, KJH.brand was born from the commitment to making artistry accessible, championing experimentation, play, and in-depth product education for beauty lovers at every level. With a focus on multi-use essentials, the brand debuted with the Hyper Shine Lite Pigment and Serum and has since expanded into a thoughtful edit including lip, eye, blush and tools. An intuitive colour-coded packaging system guides the range: purple for multi-use products, teal for complexion, blue for lip, mushroom for eye, and yellow for tools. A unifying ethos runs through every product: play makes perfect. The KJH.brand mission is to create artist-developed essentials that empower experimentation, build skill and bring the fun back to doing makeup.
Founded in 2023, KJH.brand has quickly become a trusted name in beauty, recognized by Vogue, Business of Fashion, The Cut, Allure, and many more. In just a few years, the brand has earned 17 industry awards, including two prestigious Allure Best of Beauty Awards.
