About DA LUNA London
DA LUNA London is a luxury womenswear label that fuses Eastern Asian heritage with contemporary British design. Founded in 2023 by Hong as a tribute to her grandmother, Luna, the brand is built on the belief that clothing can carry memory and meaning. Every piece blends craftsmanship, storytelling and quiet elegance, from Chinese knot buttons and mandarin collars to hand embroidery, phoenix motifs and our signature mud-dyed silk.
Our collections span ready to wear and accessories: silk dresses and skirts, embroidered and leather jackets, wool and cashmere coats, fur-trimmed puffers, blouses, corsets, tailored trousers and statement outerwear, alongside caps and heritage accessories. Prices run from around £180 to £1,580, with a premium average order value of roughly £740, so partners earn meaningful commission on every sale.
Why partner with DA LUNA London
We are a distinctive, story led luxury brand in a crowded market, with highly visual pieces that convert across fashion, lifestyle and bridal audiences. Our customers are design conscious and loyal, with strong order values, and we release seasonal collections and one of a kind pieces throughout the year to keep content fresh.
