Lola + The Boys is a premium kids' lifestyle label built around sparkle, color, and occasion. Irina Ovrutsky started it in 2016 as a mother-daughter project, and it's grown into a roughly $35M business with a Shopify flagship, six retail stores and growing, and a presence on Nordstrom, Zappos, and Maisonette.
The look is unmistakable: sequin and crystal pieces, hand-illustrated graphics, matching sets, and playful licensed collaborations that kids ask for by name. These are the outfits families buy on purpose for birthdays, recitals, holiday cards, vacations, and parties. About 60% of our customers come back, and the average order value sits near $150, so the catalog is highly shareable and built to convert.
About the affiliate program
We work with partners who genuinely love dressing up their kids and ours, and we'd rather give you early access and great product than push another generic code. What you get:
- A product that performs. High average order value and a strong repeat rate mean your audience tends to buy more per order and come back on their own.
- Content that's easy to make. Sparkle, color, and matching family looks photograph and film beautifully, with a steady stream of new drops and licensed launches to post around.
- Built-in reasons to share all year. Birthdays, holidays, recitals, and vacations create natural moments, and our licensed collections come with their own search demand.
- A brand your audience already trusts.
- Early access and gifting for the right partners — first look at drops, product to style, and content prompts whenever you want them.
Best fit: moms and family-lifestyle creators, photographers, party and event planners, dance and gymnastics communities, and city-based creators in our strongest markets, Chicago, Miami, New York, Dallas, Houston, Atlanta, and LA.
