Anayah is a London-based, British-Indian occasion jewellery brand designing statement pieces for weddings, parties and red carpets. Founded in 2017 by Nilofar Jaques, a former Credit Suisse banker who set out to fill a gap in the market for well-made Indian wedding jewellery.
Every piece is made in a family-run workshop in India managed by Nilofar's brother, using plated metals and considered craft to deliver bold, occasion-led design. The collection covers statement earrings, necklaces and bridal pieces, with prices ranging from £50 to £700.
Anayah has been worn by some of the biggest names in entertainment, including Taylor Swift, Madonna, Sydney Sweeney, Raye, Eva Longoria, Lizzo, Paris Hilton and Keke Palmer. Taylor Swift wore Anayah in the cover image for her album The Life of a Showgirl.
Anayah's customer base spans the UK, US and Middle East, with growing demand across occasion-wear, bridal, festive dressing, party season, awards season and red-carpet jewellery. The brand is a strong fit for publishers covering modern luxury, bridal fashion, statement jewellery trends and the occasion dressing calendar.
