By The Cap was created because getting dressed had become harder than it should be. Too much choice, too much scrolling, too many things that almost work.
Four times a year, we release three complete looks that are already styled, considered and ready to wear. We source from a mix of premium and established fashion brands.
Our customers are women who want fewer decisions and better outfits. They are done with endless scrolling and fragmented wardrobes.
We run a curated, approval-only programme working exclusively with content creators, bloggers and social media influencers who share our values around considered dressing, quality and style with purpose. Fashion, lifestyle, career and motherhood content creators are a strong fit.
Commission from 5%. 30-day cookie window. Four drops a year, four natural content moments.
To apply or find out more, contact concierge@bythecap.com.
