Eleria is a period care brand designed to make periods simpler, more convenient, and easier to manage in everyday life. With products built around real routines, not ideal scenarios.
Product range:
- Menstrual Cups: A range of five cups designed for different flows, cervix heights and other needs, offering up to 12 hours of comfortable, reliable protection.
- Cleaning & Sterilising Case: A portable, discreet solution that makes it easy to clean and sterilise a cup anywhere, solving one of the biggest barriers to adoption.
Why Eleria converts:
- Strong problem-solution positioning (convenience-led)
- Differentiated product offering (portable cleaning solution)
- High bundle uptake (50%+ of customers purchase cup + case)
- Educational content that supports informed purchase decisions
- Long-term value proposition (cost-saving vs disposables)
- Cup Quiz - A high-converting tool that helps customers find their ideal cup in just a few simple questions, reducing hesitation and increasing purchase confidence.
Target audience:
People who menstruate aged 18–40, including students, young professionals, and those with busy or on-the-go lifestyles, as well as those seeking more tailored period care solutions such as people with endo or PCOS.
Affiliate programme:
- 10% commission on all sales
- Strong conversion pathways via quiz-led journey
- Ideal for content across TikTok, Instagram, Podcasts, blogs, and review platforms
Eleria is well-suited to partners creating content around lifestyle, convenience, wellbeing, female health, and honest product experiences.
