BROW AID® was founded by Kim O'Sullivan, one of Ireland's most decorated brow and beauty experts, with a simple but powerful mission — to give women back the brows they deserve through products that do more than just style.
Every BROW AID® formula is crafted with nourishing, superfood ingredients including castor oil and vitamins, designed to strengthen and support long-term brow health while delivering immediate, professional-level results. Our range treats and styles in one step — because truly beautiful brows start with healthy foundations.
Our hero products include the Brow Blueprint, the Brow Boost Multi-Stroke Marker, the Masterstroke Brow Trio, the S.O.S Advanced Recovery Mask and Lash Lab, our first mascara. Each product was developed from decades of hands-on professional expertise and a deep understanding of what women actually need from their brow routine.
BROW AID® is a certified B Corp brand. Every ingredient, formula and business decision is held to the highest standard of social and environmental responsibility. Conscious beauty is not a marketing position for us — it is how we operate.
With over 70,000 social media followers and a newsletter database of 38,000 subscribers, the BROW AID® community is active, engaged and ready to buy. Our customers are quality conscious and deeply loyal once they find a brand they trust — they invest in products that work and respond powerfully to authentic recommendations from voices they believe in.
We are looking to partner with content creators, beauty publishers, lifestyle bloggers and digital platforms whose audiences align with ours. If you speak to women who value expertise, quality and purposeful beauty — we would love to work with you.
