Folkways operates at the intersection of wine, objects, and culture. The core of the business is wine — producers who work the land, often across generations, with a clear relationship to soil, climate, and time. These are everyday bottles as well as cellar-worthy selections, presented without fuss.
Around this sits a broader retail environment: spirits made with similar integrity, objects chosen for their craft and use, books and magazines sourced internationally. Our customer tends to cook, host, read, and travel with the same curiosity they bring to what they drink.
The business operates as physical stores on the east coast, including a landmark 1917 train station in northern Westchester, New York, and as a national e-commerce platform.
From an affiliate perspective, Folkways performs best through:
- editorial placements
- context-driven recommendations
- seasonal hosting and cultural content
- thoughtful product integration rather than banner-style promotion.
We are selective in our partnerships and prioritize alignment over scale.
Commission Structure
We offer a competitive commission structure designed for long-term partners.
- Base Commission: 8–12% per sale
- Increased Commission: Available for high-performing partners
- Average Order Value: “$180–240”, reflecting multi-bottle and cross-category purchasing
- Cookie Window: 30 days
- Shipping: Nationwide across the United States
Custom rates and campaigns are available for partners with strong editorial or audience alignment.
Program Terms
- Content must reflect the integrity of the producers and products
- No discount-led or coupon-site positioning
- No misleading claims around "natural," "clean," or health framing
- Brand language should remain grounded, informed, and culturally aware
- We reserve the right to approve or decline partnerships based on alignment
