Discover Africa is one of Africa’s leading tailor-made safari specialists, helping travellers plan personalised journeys across Southern and East Africa since 2002.
Based in Cape Town, our team combines first-hand destination expertise with trusted relationships across the continent to create safaris that are thoughtfully designed around each traveller’s interests, travel style and aspirations.
We’re looking to build long-term partnerships with publishers, media brands and content creators who share our commitment to producing high-quality travel content that informs, inspires and helps travellers make confident decisions.
Our Audience
Our strongest markets are the United States, Canada, Australia and the United Kingdom. We reach high-value, experience-driven travellers, with a strong audience between 35 and 65, planning considered African journeys.
Our audience includes couples, groups of friends and multi-generational travellers seeking experiences ranging from luxury and relaxation to adventure, wildlife, cultural immersion and meaningful connection.
Safari is typically a high-value purchase with a longer planning cycle. Travellers invest significant time researching destinations, comparing options and seeking trusted advice, making quality editorial content and expert guidance particularly influential in their decision-making.
Why Discover Africa
Safaris Designed Around the Traveller
We start with the traveller, not a pre-built itinerary. Every journey is tailored around their interests, motivations, travel style and what they want from the experience.
Africa-Based, First-Hand Expertise
Our Cape Town-based safari specialists draw on first-hand knowledge of the destinations, lodges and experiences we recommend, supported by more than 20 years of African safari expertise.
Thoughtfully Curated, Not Off-the-Shelf
We consider accommodation, experiences, logistics, route and pace as one connected journey, recommending what best fits the traveller rather than simply what is popular.
Expert Guidance and Care Throughout the Journey
Dedicated safari specialists help travellers navigate the complexity of planning an African safari and provide personal support from the initial enquiry through to travel.
African Stories and Insight with Real Depth
Our content combines destination expertise, traveller experiences, local perspectives and real-time wildlife insight to represent Africa with honesty, depth and respect.
Partner Benefits
Our partners receive access to:
- Expert-led destination and safari content
- High-quality photography, video and creative assets
- Traveller stories and editorial features
- Wildlife and destination insights, including HerdTracker migration updates
- Ongoing support from our marketing team
- A trusted brand with more than 20 years of African safari expertise
Rather than relying on promotional or discount-led marketing, we focus on creating valuable, editorial-quality content that serves readers while delivering meaningful commercial results for our partners.
Ideal Partners
We’re particularly interested in working with travel publishers and editorial websites, luxury and adventure travel publications, wildlife and conservation media, destination-focused travel bloggers, high-quality travel newsletters, and content creators producing original, experience-led travel content.
We prioritise partners who create trusted, original editorial content and whose audiences align with Discover Africa’s premium, experience-led approach to travel.
If your audience is interested in authentic African travel, wildlife, conservation or premium safari experiences, we’d love to work with you.
