Welcome to Viator’s affiliate program!
With Viator, a Tripadvisor company, you are partnering with the world's leading resource for researching, finding and booking the best travel experiences worldwide. By linking to Viator.com, you will be giving your customers online and mobile access to thousands of trip activities including tours, attractions, shore excursions and private guides, in more than 1500 destinations worldwide via our award-winning website.
We have been working hard with our suppliers to help our travellers feel safe when searching and booking experiences. As such, visitors to the site will now be able to display only the tours that are 'taking safety measures' and/or 'good for avoiding crowds'. Then at the product page, they can read more about the exact safety measures being put in place.
Viator, has in-house travel experts who work with trusted local operators to ensure the quality and value of every experience, all backed by Viator’s 24/7 customer service and global low-price guarantee. With more than 2 million verified reviews plus exclusive videos and insider travel tips, Viator has everything a traveller needs to find and book the best things to do worldwide.
From Paris to Phuket to Perth, from traditional tours to once-in-a-lifetime experiences, we have something for every kind of traveller.
- Helicopter Tours in Vegas and New York
- European Day and Multi-day Trips
- Day and Dinner Cruises
- Skip the line attraction tickets
- Private and VIP Shows and much more
Benefits to customers
- Guaranteed low prices from trusted tour operators
- 24/7 customer service to answer any purchase questions
- Payment accepted in USD, CAN, AUD, EURO and GBP currencies
Why partner with Viator?
Viator is always seeking well maintained quality sites to partner with. Whether you are a travel publisher, a cashback and deals’ provider or a content site, Viator has a great selection of products and content for you to offer to your users. With Viator your users can explore a city, go on land or sea adventures, or even learn a new set of skills. The possibilities are endless!
- Earn upwards of 4% in commission
- Strong conversion rates
- High Average Order Values
- Great variety of creative banners, text, keyword and content links
- Weekly deals and offers
- Proactive and dedicated in-house program management
- Dedicated Deals and Product feeds (In order to get the feeds, you need to select to download it as a zip file)
Offers: We regularly communicate to all approved affiliates weekly deals, seasonal sales, monthly sales and many other offers with specific destinations and tours.
Global Program: We also have affiliate programs for the following markets:
- Default 4% commission
- Cookie length : 30 days
Validation process: The commission is paid when the travel date has passed and the order has not been cancelled.
Terms & conditions
- Quality relevant site with the ability to drive traffic to Viator
- Website language (We only accept sites in English)
- We DO NOT allow BIDDING on the BRAND, domain name or any misspellings & variations of those
- We DO NOT allow affiliates to promote DISCOUNT CODES
- Adult, Hate, or other related sites are not allowed
Sponsored link attributes
These are now needed on all affiliate links. As a part of ongoing efforts to improve product-related search ranking, Google has recently released a "link spam update", asking sites participating in affiliate programs to qualify links. To ensure you are keeping up with Google's Best Practices and reduce the risk of manual and algorithmic actions that can affect your search rankings, you will need to qualify existing links by adding a rel="sponsored" attribute to all Viator links.
Moving forward with new links, ‘rel=sponsored” has been automatically applied in to the ‘Link Builder’ and ‘My Creative’ when you use the HTML link in the Awin interface. Note: If you are not using the Awin HTML code and just copying the URL, you will need to manually add in ‘rel=sponsored’ tag to your HTML code.
Please contact us if you would like any custom copy, links or further information about Viator. If you have any questions about the affiliate program – please reach our affiliate team by emailing firstname.lastname@example.org.
Viator Affiliate Team
Be sure to install Awin’s Publisher Master Tag in order to access publisher tools that will automatically convert your product links into trackable links, improve tracking accuracy, and automatically disclose monetized links on your pages. Access all available plugin under Toolbox > Publisher Master Tag.