Welcome to the House of Decant Affiliate Programme.
House of Decant is a premium digital drinks marketplace and retailer, curating an exceptional range of fine wines, whiskies, champagne, and spirits for a discerning UK audience. We launched in December 2024 and are headquartered at 105 Piccadilly, London.
We are the retail arm of Decant Group, a specialist drinks business that also operates Decant Index (fine wine and spirits investment) and Decant Ventures. Our editorial platform, House Notes, features expert-led content including reviews, distillery visits, cocktail guides, and recommendations from our in-house specialists.
Why partner with House of Decant?
Premium curated range — whisky, wine, champagne, rum, tequila, gin, cocktails, and rare limited editions
High average order value — gifting, collecting, and celebration occasions drive basket size
Strong editorial brand with a growing content platform (House Notes) and in-store experience events at 105 Piccadilly
Competitive tiered commissions.
New customer / existing customer commission differential — partners rewarded for acquisition
30-day cookie window
Reliable tracking via Awin Shopify App (Customer Events + Customer Privacy API)
Responsive, publisher-first programme management
Commission Rates
Standard rate (new customer): 5%
Standard rate (existing customer): 2.5%
We are open to offering higher commissions dependant on partner type and performance.
Commission is calculated on net sale value excluding VAT and delivery charges. Cookie window: 30 days standard.
Website: https://houseofdecant.com
Instagram: https://www.instagram.com/houseofdecant_/
Facebook: https://www.facebook.com/thehouseofdecant/
