Paseo Road is the leading brand in rustic and Western home textiles, and a standout opportunity for publishers in the Western lifestyle, home, and interior design space. The Western home category remains largely untapped in affiliate marketing, meaning less saturation and stronger positioning for content creators who promote us. With an 8% base CPA, a $250+ average order value, and a 30-day cookie window, publishers earn meaningful commissions on every sale.
Founded in 2005 in Dallas, Texas, and rooted in a second-generation family business, Paseo Road specializes in authentic Western, Southwestern, and lodge-inspired bedding and home goods. We're also the exclusive home for Stetson Home, Stetson's first full home textiles collection, available only at paseoroad.com. Stetson's brand recognition combined with our design expertise gives publishers a heritage-driven story with built-in audience appeal and ongoing content angles.
Our products are highly visual and editorially rich, supported by a library of lifestyle imagery and ready-to-use creative assets that perform well across blogs, Pinterest, and social platforms. Key promotional moments throughout the year include new collection launches and holiday promotions.
