Lendermarket – European P2P Investment Platform
Lendermarket is a European peer-to-peer investment platform, regulated by the Central Bank of Ireland under ECSPR, where retail investors earn passive income investing in consumer loans from vetted originators across Europe. It combines high-yield alternative investing with full EU regulation, transparent loan data, and automated investing tools.
Why Promote Lendermarket:
- High-yield passive income – earn up to 13.46% APY on invested funds
- EU regulated by the Central Bank of Ireland under ECSPR
- Low barrier to entry – start investing from just €10
- Auto Invest feature for fully automated, hands-off portfolio building
- Buyback obligation on eligible loans
- Transparent loan data and originator visibility
- Fast onboarding - KYC under 6 minutes
- Strong Trustpilot rating
- Available in 7 languages: EN, DE, FR, PL, ES, FI, IT
- New investor bonus: 1% on Net Invested Funds in first 90 days via affiliate links, paid within 5 business days afte
Target Audience:
Retail investors across Europe, aged 25-55, interested in passive income and portfolio diversification - from beginners to experienced investors and HNWIs seeking alternatives to traditional markets.
Best-Performing Promotional Angles:
For beginners: low €10 minimum, Auto Invest, fast KYC. For experienced investors: high yields, buyback protection, transparent data. Educational, authentic content performs best - walkthroughs, screen recordings, "how I build passive income," honest reviews.
Preferred Publisher Types:
YouTube Finance Creators: Content creators covering personal finance, investment strategies, P2P lending, and portfolio diversification. This is a priority channel due to its stronger conversion performance.
P2P Investment Specialists: Publishers producing educational content, reviews, and comparisons of peer-to-peer investment platforms.
Financial Editorial Publishers: Finance blogs, investment publications, and websites offering informative investment-related content.
Investment Comparison Platforms: Publishers helping investors discover and compare alternative investment opportunities.
Compliance Requirements:
All creative requires review before publishing (3-5 working days). No guaranteed-return, risk-free, or misleading performance claims. Tone must stay educational and non-hype.
Commercial Model:
- Lead Fee: €5 per validated lead, billed monthly
- Commission: 1.5% of Net Invested Funds in first 90 days, billed after
- User Bonus: 1% on Net Invested Funds in first 90 days, paid within 5 business days after
- Custom fixed-fee or performance deals negotiable
Tracked via verified investors and deposits.
