nüülee is a luxury cashmere brand that brings Mongolia's finest cashmere to the world — crafted with tradition, designed for today, and based in New York City. The name "nüülee" comes from a word used by Mongolian nomads meaning "I am moving," reflecting the seasonal migrations nomadic herders make in search of better pastures. For the brand, it symbolizes the pursuit of positive change while staying rooted in timeless tradition.
nüülee was founded by a team spanning Mongolia and New York, with Mongolian-born founders whose families and homes remain deeply connected to the land, nüülee was created to share the beauty of Mongolian cashmere through our own modern perspective.
We work closely with the herders, families, and communities who have cared for cashmere goats for generations. These are personal relationships built over time, grounded in trust, mutual respect, and a shared love for the land that has shaped us.
Our collections bring together timeless craftsmanship and contemporary design. We honor the spirit of Mongolia while creating pieces that feel effortless, refined, and made to be lived in today.
At its core, nüülee is a bridge between two worlds: the pastoral heritage of Mongolia's herding communities and the modern wardrobes of the people who wear the brand's pieces — offering not just luxury cashmere, but a connection to the craft and culture behind it.
