Steam & Oak affiliate program
Steam & Oak is a UK-based premium home wellness brand specialising in gas-powered saunas, outdoor saunas, hot tubs, cold plunge tubs, heat pumps and wellness accessories for modern homes, gardens and outdoor spaces.
Our mission is to help UK customers create a complete home spa and recovery experience with high-quality products, clear guidance and reliable support before and after purchase.
Why promote Steam & Oak?
Steam & Oak offers affiliates a strong opportunity in the fast-growing home wellness, outdoor living and recovery market. Our products sit in high-value categories where customers research before buying, making the brand highly suitable for content partners, review sites, comparison publishers, wellness creators, home and garden websites, YouTube reviewers and niche outdoor lifestyle publishers.
Our strongest USP is our exclusive focus on gas-powered saunas in the UK. Gas-powered saunas give customers a different and enhanced sauna experience because burning gas naturally produces water vapour, creating a richer sauna feel similar to pouring water over sauna rocks. This gives affiliates a unique story to tell, especially since the UK market remains largely unaware of this category.
Alongside gas-powered saunas, Steam & Oak also offers a carefully selected range of hot tubs, cold plunge tubs, heat pumps and outdoor wellness products, giving partners several high-intent content angles across home spa, garden upgrades, recovery routines, family relaxation and premium outdoor living.
Product categories
Affiliates can promote:
Gas-powered saunas
Outdoor saunas
Indoor saunas
Hot tubs
Cold plunge tubs
Heat pumps
Home wellness accessories
These products are ideal for customers looking to improve their garden, upgrade their home wellness routine, support relaxation and recovery, or create a premium outdoor living space.
We welcome partners who can create useful, educational and trustworthy content that helps customers understand the benefits of saunas, hot tubs, cold plunge tubs and home wellness products.
Commission and cookie
Standard commission: 5%
Cookie period: 30 days
Selected top-tier editorial, review, YouTube and content partners may be considered for private incentives on a case-by-case basis.
Voucher, discount and cashback activity must be approved before promotion.
Brand protection and compliance
Steam & Oak is committed to building a clean, high-quality affiliate program. Affiliates must use accurate product information, responsible wellness wording and approved brand assets.
Affiliates may not bid on the Steam & Oak brand name, domain name, trademark, misspellings or close variations in paid search. Direct linking from paid ads is not allowed.
Affiliates must not use misleading claims, fake scarcity, fake reviews, unauthorised voucher codes, cookie stuffing, forced clicks, browser extensions or any activity that may harm the Steam & Oak brand.
We do not accept partners promoting adult, hateful, illegal, misleading or unlicensed gambling content.
Why join now?
Steam & Oak is building a strong position in the UK home wellness market with a unique gas-powered sauna USP, high-value products and strong content-led growth potential.
This is an ideal time for quality affiliates to join early, secure strong content positions and build authority around an emerging category before the wider market catches up.
Join the Steam & Oak affiliate program on Awin and help introduce UK customers to a better way to enjoy saunas, hot tubs, cold plunge tubs and premium home wellness.
