Welcome to the Friar Tux Affiliate Program. Since 1974, Friar Tux has helped customers look their best for weddings, proms, galas, and milestone events. As a family-owned formalwear company with a national e-commerce platform and more than 24 showroom locations across California and Nevada, Friar Tux offers one of the largest selections of suits, tuxedos, footwear, and accessories in the U.S. for both rental and purchase.
Friar Tux is also the exclusive formalwear retailer for the Michael Kors Performance Collection and the first formalwear brand to integrate an AI-powered virtual try-on experience directly into its website.
AFFILIATE PROGRAM BENEFITS
Competitive commission structure
Tiered commission model (details provided upon approval), with performance-based opportunities.
High AOV potential
Formalwear purchases and wedding party orders typically drive strong average order values.
Dedicated affiliate management
Direct support for campaign planning, custom assets, and partnership opportunities.
Monthly payouts
Commissions paid monthly for the previous month’s validated sales.
WHY PARTNER WITH FRIAR TUX?
Established brand credibility
Family-owned since 1974 with over five decades of operational history in formalwear.
Rental + purchase model
Affiliates can monetize both rental transactions and retail sales, expanding conversion opportunities.
Exclusive designer offering
Exclusive U.S. formalwear retailer for the Michael Kors Performance Collection.
AI Virtual Try-On Technology
Friar Tux is the first formalwear brand to integrate a photo-upload AI Try-On experience directly on its website. Customers can upload an image and preview personalized renderings of selected suits or tuxedos in approximately 30 seconds. This feature supports remote wedding planning, group coordination, and earlier decision-making in the purchase funnel.
Omnichannel support for conversion
Services include:
Free at-home try-ons
Virtual style consultations
Fabric swatches
In-store showroom appointments
Wedding and group management tools
These layered service options help reduce purchase friction and improve customer confidence.
Wedding & group planning focus
Friar Tux supports coordinated wedding parties, groomsmen alignment, and event styling—creating opportunities for multi-unit transactions tied to a single referral.
HOW TO JOIN
Apply through AWIN to become an approved Friar Tux affiliate and begin earning commissions by promoting rental and purchase formalwear for weddings, proms, black-tie events, and special occasions.
For partnership inquiries, custom placements, or collaboration opportunities, please contact:
Lauren Vultee
laurenh@foxgreenberg.com
Partner with Friar Tux and help customers simplify formalwear planning for life’s most important moments.
