BENI Rugs — Brand & Program
BENI Rugs makes handwoven rugs, crafted to order in Morocco. Founded in 2018, BENI Rugs introduced modern design and true customization to the hand-knotted Moroccan rug, and built the first vertically integrated atelier of its kind in the country — where every rug is designed, hand-knotted, washed, and finished by hand, under one roof, from live Moroccan wool. Under Artistic Director Colin King, BENI collaborates with names across design, fashion, and art. Every rug is made to order and fully customizable in size, color, pattern, and construction. Fair trade certified by Label Step.
For your audience, that's a rug made specifically for their space. For you, it's a brand people genuinely want — with order values high enough to make each sale worth promoting.
Why partner with Us
- High order value — average order is around $3,000
- Press that builds trust — recently featured in Architectural Digest, Vogue, Elle Decor (2026 A-List Debuts), Forbes, Dwell, Domino, and Business of Home.
- A brand with pull — collaborations with Colin King, Michael Bargo, Studio KO, Flamingo Estate, and Design Within Reach.
- Strong momentum — High double digit year-over-year growth heading into 2026.
- A story that sells — handwoven, made to order, built to last. It resonates with design, interiors, and considered-living audiences.
Program Details
- Commission: 5% per sale
- Cookie duration: 30 days
- Average order value: ~$3,000
If your audience cares about craft and design, we'd love to work with you.
