The Head Plan is a premium productivity and wellness brand creating beautifully designed guided journals, planners and accessories that help ambitious individuals gain clarity, build habits and achieve their goals.
Founded by Denise Kenny Byrne, The Head Plan was created from a personal mission to help people move from feeling overwhelmed to feeling focused and in control. What started as a guided journal has evolved into a growing productivity and wellness brand with a highly engaged audience across the UK and Ireland.
The brand gained investment from Peter Jones following an appearance on Dragons’ Den and has collaborated with leading voices in personal growth including Roxie Nafousi and Louise Thompson. These partnerships have helped position The Head Plan as a trusted and aspirational brand within the UK self-development and lifestyle space.
Our products perform strongly in gifting moments, self-development content, lifestyle features and seasonal campaigns. We’re building this programme as a long-term UK growth channel and are looking to partner with publishers who value strong content, trusted recommendations and sustainable performance.
We Offer
• Competitive commission rates, with the ability to increase for key partners and seasonal campaigns
• 30-day cookie window
• Exclusive incentives and commission boosts during peak periods
• High-quality imagery and creative assets
• Direct, responsive communication with our team
• A collaborative, long-term partnership approach
We’re Particularly Interested In
• Editorial & press (gift guides, lifestyle, productivity, wellness)
• SEO and evergreen content publishers
• Review and comparison content
• Creators aligned with productivity, ambition and personal growth
• Partnership and membership platforms with strong UK audiences
Voucher & Cashback Partners
We are open to working with voucher and cashback partners where activity aligns with approved offers and supports incremental growth. Please do not promote unapproved codes or bid on our brand terms.
Fast Facts
• Market: United Kingdom
• Cookie Window: 30 Days
• Validation Period: 30 Days
• Strong gifting appeal across Q4, Back to University and January reset periods
