Who We Are & What We Do
JOOLA is the world’s #1 pickleball brand and a global leader in table tennis, with over 70 years of expertise in performance-driven equipment. We design and deliver premium pickleball paddles, apparel, and accessories for players at every level—from first-time players to competitive athletes and professionals.
As one of the fastest-growing brands in pickleball, we are committed to expanding the sport through innovative product engineering, immersive experiences, and high-impact partnerships. Our collaborations include leading global brands like Razer, and our roster features legendary athletes such as Andre Agassi, reinforcing our credibility across both performance and culture.
JOOLA serves a broad, rapidly growing audience—from casual, community-driven players to serious competitors focused on skill progression and tournament play. This diverse customer base creates strong content and conversion opportunities across performance, lifestyle, sport, and tech verticals.
Affiliate partners can expect:
- A globally recognized, high-demand brand
- Consistent product innovation and launches
- Strong brand equity within a fast-growing sport
Our Beliefs & Core Standards
At JOOLA, we believe pickleball should be competitive, inclusive, and undeniably fun. Whether you play to win, to connect, or simply to move, the experience should feel energizing—not intimidating.
We exist to equip players with the products, confidence, and inspiration to enjoy their pickleball journey at every stage. Our standards are built on three principles:
Make It Easy to Love – We remove barriers, demystify the game, and create products that feel intuitive and exciting from the first rally to the hundredth match.
Celebrate the Effort – Every improvement matters. From casual games with friends to championship moments, we recognize that progress and community are what keep players coming back.
Elevate the Experience – Through innovative engineering, premium design, and meaningful partnerships, we help players feel the difference in their performance—and in their connection to the sport.
We meet players where they are and help them grow from there. We never sacrifice performance—but we never forget that pickleball is meant to be fun.
For affiliate partners, this means aligning with a brand that balances credibility and culture, competition and community, and performance and play.
Flagship Categories:
- Pickleball Paddles (from pro-level to recreational): JOOLA’s pickleball paddles are engineered for power, control, and spin, including signature athlete lines designed in collaboration with top-ranked professionals.
- Table Tennis Equipment: From competition-grade rackets and blades to tables and training equipment, JOOLA remains a trusted name in table tennis performance.
Program Details
Partner with a globally recognized performance brand in racquet sports.
What you'll do: Promote JOOLA’s premium pickleball paddles, table tennis equipment, and accessories to sports, fitness, and recreational audiences.
Target Audience: Active individuals, competitive athletes, recreational players, and sports enthusiasts seeking high-performance equipment.
Commission: Competitive CPA - To be established depending on the publisher
Cookie Period: 30-day cookie period
Payment details: Available within the network terms.
Categories: Pickleball, Table Tennis, Racquet Sports, Sports Equipment, Active Lifestyle.
If your audience values quality performance gear backed by heritage and innovation, JOOLA is a strong brand to promote.
JOOLA’s affiliate program is proudly managed by Gen3 Marketing.
