FTP Endurance Fuel is a UK-based endurance sports nutrition brand created by athletes, for athletes. We specialise in high-performance fueling solutions for running, cycling, and triathlon, with a strong focus on taste, usability, value, and sustainability.
Our flagship product, FTP Energy Pastilles, has been recognised as a Runner’s World Sports Nutrition Award Winner (2026), validating both product quality and real-world performance for endurance athletes.
Why FTP Endurance Fuel converts
FTP Endurance Fuel stands out in a crowded sports nutrition market by solving common athlete pain points:
A chewable alternative to sticky energy gels
Easier to consume during high-intensity efforts, with no mess or “gel fatigue”.
Better value than single-serve products
Bulk 1kg formats offer significantly lower cost per serving, driving higher average order values and repeat purchases.
Reduced plastic waste
Products are supplied with a unique reusable, waterproof pouch, eliminating the need for single-use gel wrappers.
Athlete-led brand with strong authenticity
Founded by an endurance athlete and actively used in training and racing.
Award-winning credibility
Runner’s World Sports Nutrition Award winner – a highly recognisable and trusted endorsement that improves click-through and conversion rates.
Product range
Affiliates can promote a growing range of endurance-focused products, including:
Energy Pastilles (carbohydrate fuel) – dual-use for running and cycling
Carbohydrate & Electrolyte Drink Mix – featuring freeze-dried tart cherry powder, widely used in professional cycling to support recovery and reduce inflammation
Accessories – reusable sports bottles and fuelling accessories
All products are formulated for performance, digestibility, and taste, with clear on-site education to support consumer confidence.
Audience & traffic types
FTP Endurance Fuel converts particularly well with audiences interested in:
Running, marathon training, and trail running
Cycling (road, gravel, endurance)
Triathlon and endurance racing
Sustainable / eco-conscious sport
Performance nutrition and recovery
We welcome partnerships with:
Editorial publishers and review sites
Running and cycling blogs
Influencers and content creators
Deal, voucher, and loyalty platforms
Training, coaching, and performance platforms
Affiliate programme benefits
Competitive commission rates
Strong AOV driven by bulk purchases
High repeat purchase rate
Fast-growing UK brand with increasing retail and editorial exposure
Regular promotions and exclusive affiliate offers
Dedicated support for content, reviews, and campaigns
Brand positioning
FTP Endurance Fuel sits at the intersection of performance nutrition and sustainability, offering athletes a smarter way to fuel without compromising results or the environment.
If your audience values performance, taste, better value, and reduced plastic waste, FTP Endurance Fuel is an excellent brand fit.
