About Vocā, functional fragrance designed for night rituals
Vocā is a UK-based functional fragrance brand focused on night-time rituals and sleep support. Our products are designed to help the body and mind unwind at the end of the day, turning fragrance into a purposeful part of wellbeing.
Each Vocā blend is created by Danièle Ryman, one of the world’s first aromacologists, using up to 15 ethically sourced botanical ingredients.
Every fragrance is carefully formulated to promote calm, emotional balance and rest — without synthetic fragrance fillers. Inspired by botanicals from three continents, our blends draw on diverse aromatic traditions to create deeply sensorial night rituals.
This global inspiration is reflected in their names — Dreams of Africa, Oriental Lullaby and Mediterranean Moon — each inviting a moment of stillness before sleep.
Our Product Range
- Diffuser elixirs
- Pillow sprays
- Rollerballs
All products are vegan, cruelty-free and made in small batches -
Why Promote Vocā
- Strong emotional storytelling and ritual-led positioning - functional fragrance designed for night rituals
- Clear point of difference: functional fragrance for sleep
- Premium AOV and repeat purchase behaviour
- Ideal for wellbeing, beauty, lifestyle and sleep-focused audiences
- UK-based fulfilment
We actively welcome content-led partners including editors, creators, wellness platforms and niche fragrance specialists.
Content & storytelling inspiration for partners
We encourage our partners to interpret Vocā in their own voice. Below are some narrative angles that resonate strongly with our community:
Night-time rituals & winding down
Explore the importance of slowing down in the evening and creating intentional night-time rituals. Show how scent can become part of a calming wind-down routine to help the mind and body transition into rest.
Fragrance profiles & therapeutic botanicals
Each Vocā blend has a distinct scent profile, crafted with botanical oils selected for their therapeutic, calming properties. Partners are welcome to explore how different notes influence mood and emotional wellbeing.
What is aromacology?
Vocā fragrances are crafted by award-winning, pioneering aromacologist Danièle Ryman. Aromacology (a term she coined in the 90s) is the science of how scent affects emotions, mood and behaviour — a key pillar of Vocā’s approach to functional fragrance.
The importance of sleep & sleep hygiene
Content may focus on the role of quality sleep in overall wellbeing, including the importance of good sleep hygiene, evening routines, and creating a restful environment.
How to use Vocā products
Show the versatility of Vocā formats:
- Pillow and room sprays for night-time rituals
- Rollerballs for moments of calm on the go
- Diffuser elixirs used in a vapour diffuser or added to a warm bath
Choosing the right fragrance
Compare the different blends and their perfume notes to help audiences find the fragrance that best suits their preferences, mood or evening ritual.
Loved by tastemakers & cultural voices
Vocā’s award winning fragrances have been embraced by creatives, tastemakers and well-known figures (including Katy Perry and Fearne Cotton) — a testament to the emotional and sensorial appeal of the brand.
