Our company, BILLY Footwear, is the brainchild of two Seattle locals: Darin Donaldson and Billy Price. Our focus is on shoes that embody universal design, meaning they both appeal to and work for everyone.
The term, "universal design" is used all the time in the construction of homes and city buildings, referring to environments that accommodate all parties. Universal design has even appeared right under our noses with the advancements and popularity of smart phones, which incorporate features that are not only convenient for the masses, but also allow individuals with vision, hearing, and mobility impairments to access all the same information. The designs of these structures and gadgets are universal, so why not apply the same term to fashion?
Smashing fashion with function, BILLY Footwear incorporates zippers that go along the side of the shoes and around the toe, allowing the upper of each shoe to open and fold over completely. Thus the wearer can place his or her foot onto the shoe footbed unobstructed. Then with a tug on the zipper-pull the shoe closes and secures overtop the user's foot. It's simple. It's easy.
You might be wondering why universal design is so important to us. Well, after breaking his neck from a three-story fall in October of 1996, our co-founder, Billy, became paralyzed from the chest down and lost the ability to move much of his body, including his fingers. Not only did he suddenly face mobility challenges, but daily tasks that he took for granted, such as putting on clothes, became much more difficult. Throughout the years he learned tricks for getting dressed more easily. But that said, the one piece of clothing that always eluded him was shoes—he never found a pair of shoes that he felt were both attractive and that he could put on independently.
Fast forward half a lifetime later, the solution was born. Between Billy’s propensity for problem-solving and Darin’s spark for business innovation, they created a prototype that fulfilled Billy’s personal needs. But the solution Billy was seeking for his own challenges grew into something bigger—it became a mission to create mainstream shoes that are functional, fashionable, and inclusive for everyone.
It is clear that the world is ready for greater inclusion in fashion. Everybody is unique and we all want to express ourselves and feel confident. BILLY Footwear is proud to be a part of this movement. Time to Step In!
BILLY Footwear Affiliate Program Details
Commission - 5%
Cookie - 30 days
Gen3 Marketing Contact
Name: - Michael Chen
Email: billyfootwear@gen3marketing.com
PPC Policy: Please note that affiliates must not bid on our trademark by using the terms: BILLY Footwear or any other variant including our trademark on any PPC engine such as Google AdWords. Any affiliate found bidding on our trademark will be suspended without notice, and no commission earned will be validated. Also, any affiliate setting the target URL for their PPC ads to the www.billyfootwear.com will be suspended without notice, and no commission earned will be validated.
Coupon Code Policy: Please note that affiliates may only use Coupon codes that are available through the BILLY Footwear affiliate program, or those that have been issued directly by Gen3 Marketing or AWIN. Where an affiliate is found promoting a code that has not been issued by Gen3 Marketing or AWIN we reserve the right to decline commissions. Continued use of unauthorized codes will result in program suspension.
As a BILLY Footwear affiliate partner, you are required to use Federal Trade Commission’s (FTC) disclosures where you post an affiliate link. You can find more information about FTC disclosures and influencer guidelines here, https://www.ftc.gov/.
Categories: Adaptive, Diabetic, Wide Shoes, AFO-Friendly, Shoes, Footwear
