Trusted voices supporting parents, every day.
Nurture Days was created to support parents in the moments that don’t make it onto social media.
The quiet overwhelm. The self-doubt. The sense of carrying a lot, quietly.
Our creator partnership programme is built for professionals and parent-creators who believe parents deserve calmer, kinder, more consistent support.
This is not a typical affiliate programme.
It’s a long-term partnership with trusted voices in the parenting and pregnancy space.
What Nurture Days is
Nurture Days is a personalised daily support service for parents, designed to meet them where they are, not where a generic checklist says they should be.
Parents receive one calm, thoughtful message a day, highly tailored to their real-world situation. The guidance evolves as their pregnancy or parenting journey unfolds, from preparation through the early years.
It uses technology carefully and ethically to create support that feels human, empathetic and relevant, never automated, and never one-size-fits-all.
Personalised, not prescribed
Most parenting advice is static. Apps, courses and online content tend to deliver the same information to everyone, regardless of context. Nurture Days is different.
Each message is shaped around:
- The child’s age or stage
- The parent’s chosen tone and sensitivities
- Their real-life circumstances including parental setup, living arrangements, work-life balance, and more
This means parents don’t receive advice that feels premature, irrelevant or overwhelming. They receive support that makes sense today.
No app. No noise. No pressure.
Nurture Days was intentionally designed to be low-friction.
- No app to manage
- No notifications to chase
- No feeds, streaks or algorithms
- No influencer endorsements built into the product
Just one gentle message a day, delivered quietly, then gone.
Parents engage on their own terms, without being pulled into more noise.
Who The Program is for:
The Nurture Days Affiliate Program is open to creators who support parents through:
- Pregnancy, birth and the postnatal period
- Newborn and early-years parenting
- Education, guidance or lived experience content
- Professional care or personal storytelling
This includes (but isn’t limited to):
- Midwives, doulas and parenting professionals
- Parenting educators and coaches
- Mum and family creators
- Pregnancy-focused creators
- Creators on Instagram, TikTok, YouTube, Substack and beyond
You don’t need a huge following.
You do need a thoughtful approach, a respectful tone, and an audience that trusts you.
Why creators partner with Nurture Days
Creators partner with Nurture Days because the product genuinely helps parents, and because it aligns with how they already show up.
- It fits naturally into ongoing parenting content
- It doesn’t rely on fear-based marketing or urgency
- It doesn’t compete with a creator’s voice or expertise
- Parents often stay subscribed long-term
- Recommendations feel honest, not sales-driven
Many partners use Nurture Days themselves or recommend it because they wish something like it had existed earlier.
Commission & rewards
We believe creators should be rewarded properly for trust-based recommendations.
All Nurture Circle members receive:
- Minimum 25% commission on every sale
- Commission on renewals, not just the first year
- Long tracking windows of 90 days to reflect real decision-making
- Transparent reporting and reliable payouts
As partnerships grow, creators can unlock higher commission tiers, bonuses and additional opportunities based on consistency, alignment and impact.
Top partners receive increased commission, priority support and early access to future initiatives.
A values-led partnership
The Nurture Circle is built on trust, with parents and with creators.
We ask all partners to share Nurture Days in a way that reflects these principles:
- No fear-based or guilt-driven messaging
- No pressure or “must-have” language
- Respect that parents will use many tools and supports
- Honest recommendations only
We care deeply about how parents are spoken to.
This matters more to us than short-term growth.
Support & resources
We make it easy for you to share Nurture Days in a way that feels natural to your voice.
You’ll have access to:
- Example scripts and content angles
- Guidance by parenting stage
- Custom tracking links
- A responsive team if you ever want to talk
Top partners receive more hands-on support and opportunities to collaborate.
Join The Nurture Days Affiliate Program
If you support parents, professionally or through lived experience, and believe in calmer, kinder guidance, we’d love to work with you.
Joining is free and open.
We reserve the right to review partnerships to ensure alignment with our values.
