Allen’s Swimwear Affiliate Program — Performance Swimwear, Training Gear & Accessories for Every SwimmerAbout Allen’s Swimwear
Allen’s Swimwear (www.allensswimwear.co.uk) is one of the UK’s leading specialists in performance swimwear, training equipment, and aquatic accessories for swimmers of all levels. Serving over 1 Million orders to 500,000 Happy Customers! Family-run and proudly established for nearly 50 years, Allen’s Swimwear has built a reputation for expert knowledge, outstanding customer service, and a highly curated product range trusted by competitive swimmers, clubs, coaches, and leisure swimmers nationwide.
We stock an extensive selection from the most respected swim brands in the world, including Speedo, Arena, TYR, Funkita, Funky Trunks, HUUB, Maru, Zoggs, FINIS, and many more. From racing suits and training aids to goggles, caps, and swimwear for men, women, and juniors, our catalogue is designed to support swimmers throughout their entire training journey.
Whether you’re targeting club swimmers, triathletes, leisure swimmers, parents, or fitness-minded audiences, Allen’s Swimwear delivers high-quality products backed by a trusted specialist retailer.
Why Partner With Allen’s Swimwear
Join a reputable, specialist UK retailer with strong brand loyalty, excellent conversion rates, and a fast-growing online presence within the competitive swimming and triathlon sectors. Affiliates can earn strong commissions on a wide range of bestselling items, from training equipment to race-day essentials and performance swimwear.
As a retailer known for quality, service, and value, Allen’s Swimwear offers affiliates everything they need to succeed — from extensive product choice to frequent promotions and engaged customers ready to convert.
Program Benefits
Attractive commission structure across performance swimwear, equipment, and accessories
30-day cookie window for increased earning potential
Strong AOVs driven by premium racing suits and training gear
Trusted, specialist retailer with consistent repeat-purchase behaviour
Year-round promotions plus seasonal offers around club season, holidays & racing events
Dedicated affiliate support for content creators, voucher partners, & CSS specialists
Fast, reliable UK delivery with express options to maximise conversions
Publisher Partnerships
Allen’s Swimwear works closely with a wide variety of publisher types on the Awin network. Whether you’re a content creator, voucher partner, cashback site, or paid search specialist, we welcome collaborations that drive high-quality traffic and sustained growth.
Popular Publisher Types We Work With:
Content & Sport-Lifestyle Publishers
Swimming blogs, fitness sites, triathlon communities, and lifestyle content creators offering product round-ups, training recommendations, and race-day gear guides.
Paid Advertising & CSS Partners
Google Shopping and PPC specialists aligned with compliant bidding strategies to drive incremental traffic and reach competitive swim audiences.
Voucher & Discount Code Sites
Highlighting promotions around seasonal swimwear, Black Friday, Christmas gifting, and race seasons.
Cashback & Loyalty Platforms
Rewarding engaged, repeat shoppers including families, club swimmers, and triathletes.
Comparison & Review Websites
Helping customers choose the right race suit, goggles, or training equipment through trusted reviews.
Social Media Influencers & Creators
Instagram, TikTok, YouTube, and Facebook creators focused on fitness, swimming, triathlon, aquatics, and sports lifestyle.
Email & Newsletter Partners
Promoting targeted campaigns for club season, holiday swimwear, and new product launches.
Sports, Triathlon & Club-Related Partners
Reaching highly active swimmers, coaches, and competitive sports communities.
Ideal Customer Profile
Allen’s Swimwear customers include competitive swimmers, club athletes, triathletes, fitness enthusiasts, parents of junior swimmers, and leisure swimmers seeking dependable, high-performance gear. They value:
- Premium brands and durable materials
- Racing suits and technical equipment
- Training aids for skill development
- Stylish, functional swimwear for pool or open water
- Trusted specialist advice and quick delivery
Our audience is engaged, enthusiastic, and purchases frequently — ideal for affiliates seeking a dependable, high-converting retail partner.
Join the Allen’s Swimwear Affiliate Program
Partner with www.allensswimwear.co.uk through Awin today and earn commissions by connecting your audience to the best in performance swimwear, training essentials, and aquatic accessories.
Join a trusted UK swim specialist and start benefiting from a program built for long-term growth and strong affiliate relationships.
