Founded in New York in 2022, ELOREA is a modern Korean perfumery reinterpreting Korea’s olfactory heritage through contemporary fragrance and cultural storytelling. Crafted with high-quality Korean ingredients and harmoniously formulated with the finest components, each fragrance tells a unique story that connects scent to both its origin and spirit.
The brand offers genderless, vegan formulations made in small batches, using only the highest quality materials and key ingredients sourced from Korea. With a focus on exceptional attention to detail, the products are free from harmful synthetic and raw materials.
ELOREA currently operates two immersive flagship locations—in SoHo, NYC and Koreatown, Los Angeles—offering a curated scent & sip experience. Each drink is inspired by the brand’s fragrances, designed to amplify aroma through flavor for a multi-sensory encounter.
