About Hope
For almost 130 years, Hope has supported nurseries and educators in inspiring future generations.
We believe the people who nurture young minds are among the most important in the world. You pass on vital knowledge, build confidence, spark imagination, and enrich children’s futures.
We listen to the challenges and aspirations of Early Years professionals, which is why we’ve curated one of the UK’s most innovative and extensive ranges of educational resources.
Whether it’s Early Years, Art, Maths, Furniture, support, or ideas — Hope is all you need.
Elevator Pitch:
“If you tipped a nursery upside down, we sell everything inside — except the people and the food.”
Hope proudly works with major nursery groups such as Kids Planet, Busy Bees, and Bright Horizons, as well as thousands of independent nurseries and childminders.
We are also key partners of the National Day Nurseries Association (NDNA).
Hope is part of the Findel family, owned by European distribution leaders Manutan. Findel is one of the UK’s leading education suppliers.
Why Hope stands out
- 4.8-star Trustpilot rating
- Award-winning customer service
- Winner of the NMT Supplier of the Year 2025
- Free space planning & design service
- Price Match Promise – never beaten on price
- Free next-day delivery on orders over £40 (placed by 2pm)
- Large social media following Instagram, Facebook and our latest channel TikTok
- Rigorous product quality standards
- Detailed product information, reviews, blogs, articles & categorisation
- In-house product development team creating hundreds of new products every year
- Classmates is our market-leading exclusive brand, offering the best quality at the best prices across essential categories including art, stationery, cleaning, and furniture.
- Fully responsive, user-friendly website with easy navigation and fast checkout
Why promote the Hope affiliate programme
- Strong commission rate – up to 10%
- Vast product range – over 30,000 items online
- Free next-day delivery on qualifying orders
- 30-day validation period
- Access to best-selling product lists
- Wide range of marketing assets created by our internal creative team
- Full suite of general and seasonal deep-linked creatives
These benefits make Hope an attractive, high-conversion programme for affiliates targeting nurseries, Early Years, SEND, childminders, homeschooling, and childcare audiences.
