About Odd One In (OOi)
Odd One In (OOi) is a New York–based, art collectibles brand built around the original character Hanhan (by Taiwanese artist Hanhan). We turn modern feelings — love, longing, tiny wins — into small, display-ready objects: blind boxes, mini figures, and playful desk/shelf pieces. We sit between mass “cute” and high-end art toys, with a refined–playful aesthetic and price points mostly under $50, making us ideal for lifestyle, fashion, culture, gifting, and art-toy audiences.
Why promote OOi
Artist-led IP (not generic kawaii)
Highly visual products that perform well on social and editorial
Collectible format = repeat purchase potential
Strong hooks: “taste of love,” relatable moments, modern experiences, NYC collabs, limited drops
Program details
Default commission: 6% per sale
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Primary markets: US (selected international shipping available)
AOV typically $30–$70
Publisher fit
Lifestyle / fashion / culture publishers
Gift guides & seasonal content
Gen Z / young women / NYC & LA audience creators
Fashion, art toy, design-object, and collectible communities
What we provide
Product imagery and launch assets
Drop calendars and campaign angles
Join us to introduce your audience to a collectible brand that feels elevated, playful, and actually giftable.
