Welcome
Welcome to the Cayla Gray Fragrance Affiliate Programme on AWIN! We’re excited to partner with publishers and creators who want to share our transparent, modern approach to fragrance.
Our Goals
Build long-term partnerships with quality publishers and creators.
Reach new audiences looking for clean, nostalgic, and affordable luxury fragrances.
Grow our digital footprint across lifestyle, beauty, wellness, and gifting verticals.
About Cayla Gray
Cayla Gray is a transparent ingredient fragrance house built on the belief that scent tells the story of who we are. Founded in 2020, our brand blends ingredient transparency with affordable luxury. Our mantras:
Scents that shape to the layers of you.
Quiet luxury for everyday rituals.
Clean, transparent, modern fragrance.
Consumer Insights
Target Demographic: Women 25–45 who value ingredient transparency, attainable luxury, and nostalgic moments.
Audience Interests: Fragrance, beauty, self-care, wellness, gifting, lifestyle upgrades.
Shopping Behavior: High repeat-purchase rate, strong DTC following, also available at 300+ retailers and national partners (Anthropologie, Scentbird).
Why Join Our Programme?
Average Order Value (AOV): $75+
Commission: [Insert % you decide, typically 10–20% in beauty]
Cookie Length: 30 days
High repeat purchase rate (25%+)
Transparent, clean beauty brand story resonates strongly with consumers
Wholesale & subscription distribution adds brand credibility
Access to exclusive content and branding assets in Document Tab
Seasonal campaigns with bonus opportunities
Publisher Types We’re Seeking
Beauty, lifestyle, and wellness bloggers/influencers
Gifting guides and holiday content publishers
Subscription box reviewers and clean beauty advocates
Cashback & loyalty sites (selective partnerships)
