Welcome Introduction
Welcome to the Will & Bear Affiliate Program!
We’re excited to partner with publishers who share our love for adventure, sustainability, and timeless style. By joining our program, you’ll be working with a purpose-driven brand that values community, creativity, and the outdoors.
About Will & Bear
Will & Bear is an Australian hat and lifestyle brand on a mission to create timeless products using natural and regenerative materials.
Our hats are designed to last a lifetime, built for everyday adventures, and crafted with care for both people and the planet.
Sustainability is at our core – we plant one tree for every hat sold.
Mission-locked company – we pledge to give back a minimum of 20% of profits to nonprofit partners that support environmental restoration and community initiatives.
B Corp Certified – demonstrating our commitment to the highest standards of social and environmental impact.
Our Customers
Our hats are loved by a wide range of customers who value adventure, timeless style, and sustainable design.
- Adventure seekers and road-trippers exploring the great outdoors
- Festival-goers and beach lovers who need sun-smart, packable hats
- Couples and wedding parties looking for unique, heirloom-quality styles
- Stylists and fashion editors sourcing versatile, statement pieces for shoots and editorial spreads
- Fashion-conscious customers looking for sustainable, slow-fashion alternatives
- Retail buyers and boutique owners curating premium, ethical products for their stores
- Travelers and explorers who need hats that pack well and last a lifetime
Our community spans men and women of all ages, with strong followings in:
Lifestyle and fashion circles
Outdoor and adventure markets
Eco-conscious and sustainable living communities
Primary markets: Australia, New Zealand, USA, and Europe.
Why Join the Will & Bear Affiliate Program
By partnering with us, you’ll gain access to a brand with a strong global following and a loyal, engaged customer base.
Program highlights:
- Competitive commission rates – rewarding affiliates who help us grow
- Long cookie window – ensuring you get credit for your referrals
- High-performing seasonal collections – cowboy hats, bucket hats, and timeless classics
- High average order value (AOV) thanks to premium products
- Early access to new launches and exclusive collabs
- Creative assets library with banners, lifestyle imagery, and product-only shots
Affiliate Resources
All creatives and branding materials are available in the Document Tab.
We update assets regularly with new seasonal campaigns and product launches.
Who We Want to Partner With
We love working with a diverse range of publishers, including:
- Lifestyle bloggers and content creators
- Adventure and travel publishers
- Wedding and event industry partners
- Sustainable living and eco-focused platforms
- Fashion and style communities
If you align with our values and have an audience that loves adventure, timeless design, and sustainable living, we’d love to hear from you.
