It’s 9pm is a London-based, female-founded fashion brand redefining loungewear. Founded by Amy Pass, It’s 9pm comes from a love of style, comfort and a belief that our favourite things should be those we wear every day.
It's 9pm offers luxury sets, dresses and loungewear that transition seamlessly from day to night. Through thoughtful tailoring, playful prints, and premium fabrics, It's 9pm have created loungewear to live, sleep and play in.
At the heart of It’s 9pm lies a commitment to quality and creativity. Collections showcase bold hand-painted prints and distinctive patterns, from polka dots to psychedelic swirls and leopard print. Each style is produced in small runs to minimise waste.
As an independent London brand, It’s 9pm's philosophy of everyday elegance has resonated with a growing community, who share in the brand’s passion for blending comfort with style.
It’s 9pm nurtures a community-driven spirit, a feeling of being part of something bigger: a celebration of small business, pioneering creativity and clothing that makes people feel good. It's 9pm continues to champion the idea that loungewear can be both luxurious and effortlessly wearable.
