London Velvet embodies that British knack for tailoring and personalisation with its stylish, timeless designs, crafted by artisans in Istanbul ateliers using the finest leathers, materials and velvet trims.
The brand’s core mission is to avoid mass waste bound for landfill, typically derived from bulk buying material. This is achieved through a dual strategy of creating bespoke made-to-order designs, and stocking limited runs of popular pieces for the atelier to personalise in step with demand. Since its inception in 2017, founder India Clevely has resolved to replace the instant gratification psyche with a recognition of the time and patience needed for bespoke, handmade luxury accessories. The brand focuses on durability, quality, traditional craftsmanship and functionality, and is unique in keeping luxury goods as accessible as a lifelong item can be.
DURABILITY We craft special bags and accessories that will stand the test of time, remaining both stylish and useful for years to come.
TIME We acknowledge and celebrate the time artisans need to craft beautiful, one-off items, while, as a responsible growing brand, simultaneously keeping popular items stocked that can be personalised at speed for those without time on their side.
ZERO-WASTE We believe in minimising waste, and have gone to great lengths to create a waste-free production line, with not even a strip of offcuts.
QUALITY We believe in genuine quality that is easy to discern from both appearance and touch, using only the finest materials that are meticulously sourced.
PERSONALITY We believe that lifelong accessories should be a reflection of you. Brimming with style, individualism and fun. We don’t take ourselves too seriously and you shouldn’t either.
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