Programme Overview
WhyBuy is London’s leading home, garden and event rental platform, offering customers access to over 200 high-quality products without the cost, clutter or commitment of ownership.
We deliver across London (within the M25) and serve a broad urban demographic including homeowners, renters, families, students, DIY enthusiasts and event hosts. With strong seasonal demand and multiple use cases — from garden parties and renovations to moving house and deep cleaning — WhyBuy offers year-round content opportunities.
Our average order value is high as customers frequently rent multiple products per transaction. All inventory is professionally maintained and delivered in scheduled two-hour time slots. WhyBuy is not peer-to-peer — reliability and quality are central to our proposition.
We are building a carefully curated affiliate programme focused on long-term, high-quality partnerships that align with our premium positioning and London customer base.
Who We’re Looking to Partner With
We prioritise:
London-focused lifestyle publishers
Home, garden and interiors content creators
DIY and renovation blogs
Sustainability and “own less” advocates
Event and hosting platforms
London parenting and student communities
Hyperlocal newsletters and property platforms
Overall, we are particularly interested in partners with a strong London audience - and not interested in those with a low/unknown London audience
Programme Policy & Approval Criteria
WhyBuy operates exclusively within London (M25). As a result, we operate a selective partner approval process.
Please note:
We prioritise content-led and geographically relevant publishers.
Traffic must be transparent and fully disclosed.
Sub-networks, ad networks and incentive models require prior approval.
PPC, brand bidding and trademark use are not permitted without written agreement.
Voucher, cashback and loyalty partners are reviewed on a case-by-case basis but unlikely to be used for now
We reserve the right to decline partnerships that are not aligned with our geographic focus or brand positioning.
Our objective is to build scalable, high-quality partnerships that deliver incremental value rather than broad, untargeted traffic.
Commission & Growth
We value strong-performing partners and regularly review performance. Enhanced commission opportunities, bespoke campaigns and seasonal collaborations are available for publishers who drive consistent, high-quality sales.
We are committed to developing long-term partnerships that grow alongside the WhyBuy platform as we expand.
